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Siddharth Deshmukh

Professor Siddharth Deshmukh

Adjunct Faculty - BBA

Bio

Current Role and Responsibilities

  • Co-Founder, XTale (Brand Storytelling in a Digital and AI driven World)
  • Advisory Board Member, Consultant and Adjunct Professor across global companies and institutions
Educational Background 

  • PGDPC, MICA (1994-96)
Teaching & Professional Experience

  • Digital Transformation Frameworks (MICA)
  • Brand Strategy and Customer Engagement (JIO)
  • Customer Experience Design (MICA, FLAME)
  • Digital Marketing Strategy (Southampton University, SPJIMR)
  • Integrated Marketing Communications (Southampton University)
  • Digital Futures (MICA, FLAME)
  • Social Media and Content Marketing ( FLAME)
  • Marketing in a Digital World ( FLAME, UPGRAD)
  • Product Marketing and Management (MICA)
  • Chief Mentor- Digital Marketing Project
And various other related subjects in branding, marketing, marketing communications, digital marketing, and strategy, for industry, online programmes, and speaker positions.

Notable Achievements & Positions Held

 

Areas Of Expertise

  • Marketing
  • Digital Strategy
  • Content
  • Customer Experience Design
  • Mentoring
  • Branding
  • Integrated Marketing Communications
  • Product Marketing and Management

Publications

  • The Map that Matters (Non-fiction)
  • The Gift of the Gab (Management fiction)
  • Notes from the Travelling Professor (Life Lessons E- Book: ly/4c84Vrc)
  • Notes on Marketing from the Travelling Professor (to be released by November 2024)
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